Microsoft Store opens to third-party storefront apps, including Epic and Amazon

The Microsoft Store, formerly known as the Windows Store, is infamously bad. We declared in 2017 that after years of operation, upgrades, and improvements, sorry, it still sucks. A rumor surfaced in April suggesting that Microsoft was planning a new store that doesn’t suck—a bold strategy—but as of July we were still waiting, without too much optimism.

Today Microsoft announced a new policy that, to my eyes, does not suck: Making third-party storefront apps available on the Microsoft Store, beginning with Amazon and the Epic Games Store.

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