‘Netflix of games’ isn’t likely, says analyst

With Microsoft amassing studios for its Game Pass kingdom and many of the industry’s big players chasing cloud streaming, will a “Netflix of games” ultimately come along and squash a la carte game purchasing, tying us all to subscriptions forever? Industry analyst Piers Harding-Rolls is skeptical.

At a GDC 2022 talk on Wednesday, Harding-Rolls advised game developers to keep the rise of subscription services in perspective by considering that it’s currently a much bigger topic of conversation than actual industry sector: According to data firm Ampere Analysis, where Harding-Rolls runs game research, subscriptions currently account for 4% of the total games market. He forecasts it’ll be 8.4% by 2027—a significant amount of money, but still a small slice of gaming as a whole.

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